Social landlords provide homes where people create foundations for life. The pandemic led to more time spent at home and highlighted the importance of the home environment, and the impact it has on wellbeing and quality of life.

Housemark’s Housing Data and Analytics Summit on 6th October is packed full of content that matters to you as a social landlord and will focus on this topic in a roundtable discussion entitled ‘Using data to improve the quality of homes and services’, led by Adam Cresser, Director of Data and Analytics at Notting Hill Genesis.

Points for discussion will include:

  • How to have a clear data quality purpose and get buy-in from senior leaders
  • The importance of data in making stock decisions
  • Getting on the right track – data strategy roadmap, building the right team
  • Identifying the pain points and avoiding common pitfalls

A good data culture starts from the top – we’ll look at how to get buy-in from senior leaders and define your data quality purpose. Data should underpin all of your organisation’s decisions – we’ll discuss how to use it to make the decisions that matter, including stock decisions, and how to create a data strategy with the right team to see it through, and what to avoid along the way!

Adam Cresser has worked in housing for 15 years across a range of functions, starting in housing management for Southampton Council. He then joined Notting Hill Genesis in 2014, where he headed up and led their General Needs Housing teams, before becoming Director of Business Improvement. Adam is NHG’s first Director of Data & Analytics, with a role working to improve decision making. His business understanding enabled him to deliver value; developing and delivering their business-focussed Data & Analytics strategy, with sector-leading approaches to data governance, amongst other things.

Get to know Adam –


Find out more and book your tickets for the Housing Data and Analytics Summit here.

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