Work with Housemark

DEPARTMENT: Marketing and Communications
REPORTS TO: Head of Marketing
LOCATION: Housemark Office, Coventry

Note: This role may involve travel throughout the UK, and you may occasionally be required to stay away from home for short periods at the company’s cost.

Housemark is a well-established data business working with the social housing sector. We help housing associations and local councils use insight to improve performance, strengthen services and deliver better outcomes for tenants.

We’re entering an exciting period of growth, with ambitious plans for our products, services and next-generation data and analytics platform. As we grow, we want to make sure every organisation interested in working with Housemark receives a responsive, knowledgeable and valuable first experience with us.

We’re looking for a proactive and commercially minded Sales Development Representative (SDR) to help build our sales pipeline and connect Housemark with more organisations across the social housing sector.

You’ll be at the front of our growth activity, engaging new prospects, understanding their challenges and identifying where Housemark can add value.

The role

As our Sales Development Representative, you’ll take responsibility for the first stage of Housemark’s sales pipeline, making sure new leads and opportunities are engaged quickly, professionally and consistently.

You’ll respond to inbound interest generated through our marketing campaigns, events and digital channels, while also proactively opening conversations with potential customers across the sector.

Working closely with Marketing, Account Management and Customer Success, you’ll qualify opportunities, book meetings and make sure promising conversations reach the right people at the right time.

You’ll also play an important role in maintaining the quality of our CRM and providing insight into what prospects are looking for, helping us continuously improve our sales and marketing activity.

What you’ll be doing

• Act as the first point of contact for inbound leads generated through campaigns, events, website enquiries, referrals and other marketing activity.
• Qualify prospects by understanding their organisation, priorities, challenges and potential fit with Housemark’s products and services.
• Build relationships and start conversations with new social landlords and key stakeholders across the sector.
• Book high-quality introductory meetings for Account Managers and other colleagues, ensuring every opportunity receives a clear and effective handover.
• Develop a strong understanding of Housemark’s membership, consultancy, events, training and wider products and services so you can confidently communicate the value we offer.
• Maintain accurate and up-to-date CRM records, logging activity, managing follow-ups and ensuring our pipeline data provides a reliable picture of prospect activity.
• Monitor leads as they move through the early stages of the pipeline, keeping momentum and making sure opportunities don’t get missed.
• Work with Marketing to share insight on lead quality, audience engagement and the conversations happening across the sector.
• Support demand-generation campaigns by helping identify prospects, audience opportunities and emerging areas of interest.
• Work closely with Account Managers to identify potential growth and expansion opportunities within existing customers.
• Use CRM data, customer interactions and sector insight to identify opportunities for re-engagement.
• Contribute ideas to improve our sales processes, CRM workflows and the overall experience prospects have with Housemark.

About you

You’ll be a confident communicator who enjoys speaking to people, asking good questions and understanding what matters to them. You may already have experience in sales, business development, customer engagement or another commercial role, or you may be looking for an opportunity to build your career in B2B sales.

You’ll be proactive, organised and comfortable managing multiple conversations and priorities. You’ll understand the importance of following up, keeping accurate records and creating a great first impression with potential customers.

You won’t need to know everything about social housing from day one, but you’ll be curious and motivated to understand the sector, the challenges our customers face and how Housemark can help.

You’ll also be comfortable working with CRM systems and using data to manage activity and prioritise opportunities. Experience working in B2B sales, SaaS, data, membership organisations or the social housing sector would be an advantage.

Most importantly, you’ll bring energy, curiosity and a genuine interest in building relationships and helping turn promising conversations into commercial opportunities.

The rewards

In return, you’ll join a supportive, ambitious organisation where you’ll have the opportunity to develop your commercial skills and build relationships with organisations making a real difference to communities across the UK.

You’ll work closely with experienced colleagues across sales, marketing and customer success, gaining exposure to the whole customer journey and developing a strong foundation for a career in sales and business development.

Key benefits include:

• 28 days annual leave plus bank holidays
• Birthday leave
• Social Housing Pension Scheme – defined contribution scheme
• Optional private medical insurance
• Life assurance 3 x salary
• Employee assistance programme
• Paid volunteering days

If you’re commercially curious, confident starting conversations and excited by the opportunity to help grow a business that supports the social housing sector, we’d love to hear from you.

How to apply

To apply, please send your CV and a short covering statement outlining how your experience matches the role to jobs@housemark.co.uk.

Further information

For an informal chat about the post, please email jobs@housemark.co.uk to book in a call.

Why Join Us?
Our culture is open, honest, and collaborative. We value people and invest in finding the right talent to help us grow. This is your chance to be part of a team that’s shaping the future of data in social housing.